MIRU
Master's Capstone & Internship with Honda R&D Americas, LLC
CAPSTONE
Capstone Overview
A 14 week long Integrated Product Development ("IPD") Capstone working on a team of five with our client Honda R&D Americas, LLC. Our team's project (named "Miru") was guided by the double-diamond innovation method and design thinking, divided into 4 phases: understanding the problem space, identifying a product opportunity gap, ideation, and developing validation methods & business plans for service delivery.
The problem presented to us by our client was related to the mobility space using digital service platforms.
* Due to non-disclosure agreements, sharable information is limited.
Capstone Details
Type: Capstone Spring 2020 Team Project with Tarika Jain, Pornkamol Prapapornvorakul, Cheng Yang, & Xiaoyi Zhu
Roles:
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Communicate regularly with our client supervisors, ensure our team met deadlines
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Suggest additional methods or research to further support our processes
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Actively contribute as a team member throughout each phase of defining the problem space and opportunity, ideation, and service delivery development.
Assumed additional leadership responsibilities as the Phase 4 leader.
Tools & Processes
Phase 1 - Discovery
Stakeholder mapping
Concept Mapping
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PESTLE Factors
Personas
Phase 2 - Problem Opportunities
Interviews
Co-Designs
Journey Mapping
Developing Problem Opportunity Gaps
Value Opportunity Analysis
Phase 3 - Ideation
Product Requirements
Ideation
Competitor Analysis
Use Cases
Solution Narrowing
Phase 4 - Launch
Porter's Five Forces
Financial Strategies
Go-To-Market Strategies
Business Model Analyses for Various Revenue Streams
Concept Validation
Outcome
Successfully delivered phase reports & presentations to stakeholders. Most importantly, the advisors from Honda R&D Americas saw potential in the proposed idea; Honda R&D purchased the intellectual property rights and two members of our team were hired to continue development of the concept for the company over the summer of 2020.
Limited information can be presented here due to non-disclosure agreements.
Summer Internship
Internship Overview
My summer internship was a continuation of my IPD Capstone project, as the clients saw potential in the concept we had developed.
My work was focused on validation, redefining & refining of the opportunity space. My Honda team of five collaborated with partners, as well, to aid in both primary and secondary research.
In the latter half of the summer, I focused on user research and user validation on the qualitative side, conducting in-depth co-design sessions and deriving insights to coincide with our quantitative results.
Internship Details
Date: Summer 2020
Type: Summer Internship project with Honda R&D 99P Labs team members Rajeev Chhajer, Erin Clepper, Tony Fontana, and CMU classmate Tarika Jain
Role: Associate Innovation Engineer Intern
See my publications on the 99P Labs Medium Page about Interactive Co-Design Sessions for Customer Research:
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Design a Co-Design
Co-Design Protocol
Co-Design Learnings
Tools & Processes
Redefining & Refining The Opportunity
Co-Designs
Surveys
Ideation
Interviews
Concept & Market Validation
Competitor Analysis using BMC's
Market Identification & Validation
TAM, SAM, SOM
User Value Identification
Outcome
Presented my progress throughout the summer to other workers within the innovation department. By the completion of the summer, we presented the entirety of our team's summer research to the rest of the innovation department and proposed a refined focus for the project's direction that was heavily supported and validated.
Again, limited information can be presented here due to non-disclosure agreements.
MIRU logo by Langley Vogt; MIRU product visuals - Pornkamol Prapapornvorakul; Icons from The Noun Project